In a world where the cost of living is skyrocketing, and the price of a good date night seems to be following suit, Applebee’s has swooped in like a culinary cupid with an offer that’s hard to resist. The popular chain announced an exclusive weekly “date night” pass for $200, which includes up to $30 worth of food per week for a whole year. That’s a potential value of $1,500, making it a deal that’s as sweet as their signature desserts.
The Applebee’s Date Night Pass, perfect for weekly date nights at participating Applebee’s restaurants nationwide, went on sale on Monday, Jan. 22 at noon. It’s a pass that promises to add a little sizzle to your relationship without burning a hole in your pocket. Passholders will receive a $30 discount on food and nonalcoholic beverages — sorry, no Dollaritas — 52 times between Feb. 1, 2024, and Jan. 31, 2025. The pass can only be used once per 24-hour period, ensuring a year filled with romantic rendezvous.
But like the hottest ticket in town, the Date Night Pass sold out within minutes, leaving many hopeful romantics empty-handed and some frustrated with the website crash that occurred as the sale went live. The buzz around this deal was undeniable, with social media users expressing their excitement and disappointment in equal measure. One TikTok user hailed the pass as ‘the greatest restaurant deal you’ll ever see,’ a testament to the value it promised.
The frenzy was a clear indicator of the pass’s appeal, particularly in a time when singles are spending more than $117 billion a year on dating, according to Match’s 2022 Singles in America study. With an average of $1,560 spent per year on dates, Applebee’s offer was a beacon of economic hope for those looking to woo without worry.
Applebee’s strategy of positioning itself as an economical dining venue has been clear with past promotions like the ‘DOLLARITA’S BACK’ campaign. And while the Date Night Pass cannot be combined with other promotions, it’s a standalone star that shines bright in the galaxy of dining deals.
For those who managed to snag a pass, it’s a ticket to 52 weeks of guaranteed date nights, with the added convenience of being accepted for online orders placed on Applebee’s website. However, it’s not accepted through third-party delivery platforms. And while the pass is not universally accepted at every location, the majority of Applebee’s restaurants are participating.
The Date Night Pass may have sold out for now, but Applebee’s has hinted at the possibility of future opportunities. They encourage customers to ‘join Club Applebee’s for future updates,’ which could mean more chances to secure this hot commodity.
In the meantime, Applebee’s continues to be a destination for those looking to enjoy a casual, budget-friendly date night. And for those who missed out on the Date Night Pass, there’s always the hope that next time, they’ll be one of the lucky few to click ‘purchase’ before the ‘sold out’ sign flashes once again.
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