As we approach 2024, the beauty industry is buzzing with nostalgia and innovative creations, and the Scandi makeup trend stands out, embracing minimalism and sustainability as its core elements. This trend has captivated beauty enthusiasts around the globe, making it a fascinating topic to explore.
The Nordic beautiful way of living is based in established cultural values, like ‘hygge’ and ‘lagom’, which both reflect a simplicity and balance. Self-care with a twist, the Danish term hygge, talks about coziness and contentment and encourages seeking joy in the simplest of things. Scandinavian beauty routines that promote well-being and relaxation are full of this idea. Just as in Swedish lagom (meaning just the right amount), the narrative of this concept involves an attempt to find an equilibrium of beauty routine without the unnecessary amount.
When we talk about makeup the Scandi trend offers the philosophy of ‘less is more’. Beauty in Scandinavia is different from the elaborate and product heavy routines living on other parts of the earth. That’s using less, great quality products that are good to the skin and do work. With influencers such as Matilda Djerf and Emma Ellingsenn popularising this minimalist vibe, the hype steams ahead.
TikTok has really helped popularize the Scandi makeup trend as social media platforms. The so-called ‘Scandi girl’ aesthetic, or the spirit of an effortless, understated elegance, has gone viral during the past couple of years among young beauties who have been longing to make it their own. Scandi trend is in response to these fast changing, high pressure beauty standards showcased in mainstream media these days, promoting natural beauty and personal uniqueness.
Enhancing natural beauty is one of the main points of Scandi makeup trend. Instead of preventing imperfections to be seen it invites you to embrace these small features. This is the right attitude, and one that the world is moving strongly towards — more inclusive, more diverse including more than just the current narrow standards that have dominated the industry for decades.
Furthermore, the Scandi makeup trend is about all the above, as well as sustainability and mindful consumption. With consumer awareness of the environmental costs of one’s choices growing, sustainability has been paramount for beauty products. Leading the charge for meeting that demand are Scandinavian beauty brands, favouring natural ingredients over traditional synthetic materials and organic practices.
The true strength of Scandi makeup lies in its timeless appeal, while also incorporating a modern twist that resonates with those seeking authenticity and simplicity amidst life’s chaos. Rather than merely being minimalistic, this trend emphasizes maintaining simplicity and elegance, enabling beauty lovers to enhance their natural features effortlessly; here’s a step-by-step guide to achieving the Scandi makeup look if you’re eager to embrace this remarkable style.
Going natural and glowing complexion, defined by The Scandi look, starts with skin preparation. Once cleansed it is very important that you apply a lightweight nourishing moisturizer. But in the realm of Scandinavian beauty, healthy skin is at the heart of it, so you’ll want to find products such as hydralting serums that give you a dewy, radiant base. Finish it off with a primer that provides a primer with a little bit of glow to enhance your skin’s natural texture giving you a smooth base for your face makeup.
If we are referring to the base makeup, pick a sheer foundation or a BB cream in a light coverage. My idea is that allowing your skin to breathe and for your own special features to show (freckles, rosy cheeks, etc.) were my goal. Saie Glowy Super Skin Foundation in that it contains elements of both skincare and makeup as it works to even out the skin tone without hiding what glow we actually have.
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To achieve a fresh look, apply concealer sparingly only where it’s truly needed, using brightening concealers to mask dark circles and blemishes while keeping your complexion lively; for a flawless finish, opt for a fluffy brush that gives an airbrushed effect rather than a cakey appearance.
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To help soften the face, swap your typical contour tones for a warmer bronzer shade that can be used for contouring and bronzing. For example the Caia Glow Bronzer has a silky texture for that Scandi look. Using a fan shaped brush, use the bronzer both along the cheekbones and across the temples for a natural, sun kissed effect.
At the heart of the Scandi look lies the art of blush application, so choose a cream blush that harmonizes beautifully with your skin tone and apply it on the apples of your cheeks, blending upwards for a subtle, healthy flush reminiscent of a natural blush; products like Bobbi Brown’s Pot Rouge enhance the minimalist ethos by serving dual purposes for lips and cheeks.
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For the eyes, aim for a soft and understated look with taupe or beige eyeshadows, applying a light wash over the eyelids using a fluffy brush to keep it natural; for the brows, gently dust a light powder on the outer half and fill in sparse areas with a brow gel or crayon while maintaining a soft, natural shape.
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Last, apply a hydrating spray to set the look of the dewy finish. To fight out excess shine, minimal powder might be all that is needed, just in the T-zone. To finish it off, pick a highlighter, whether liquid or cream, to place on your high points of the face such as the cheek bones, that extremely crooked nose bridge, and the little dip just next to your mouth under the lip.
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The finishing touch for your lips should be a natural gloss or lip tint that enhances your lip color, as the essence of the Scandi look celebrates natural beauty; keeping your lips hydrated and subtly shiny is the perfect complement to this effortlessly chic style.
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The Scandi makeup trend isn’t something to follow, it is more about celebrating you being unique, being yourself and living a natural makeup life. Skin care is the base of your routine and let your natural features be your real highlight! Because this is less is more, not only are you picking up your makeup, you’re still celebrating yourself.
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