In Vienna, an intriguing phenomenon unfolds: women in traditional costumes offer baskets of freshly baked croissants to passers-by. Known as ‘temptress croissants,’ these figures blend culinary tradition with historical significance, reflecting a long and often debated history within the city. Their presence highlights both the allure of Viennese culture and the evolving narratives surrounding food and identity in urban spaces.
The origin of the temptress croissants had an attractive story.
The origin of the temptress croissants dates back to the 17th century, when Vienna was besieged by the Ottoman Empire. According to legend, a baker named Franz Georg Kolschitzky was the first to discover the enemy’s tunnel under the city walls, and alerted the defenders. As a reward, he received the coffee beans left behind by the fleeing Turks, and opened the first coffee house in Vienna. He also invented the croissant, a pastry shaped like a crescent moon, the symbol of the Ottoman Empire, to celebrate the victory.
However, not everyone was pleased with Kolschitzky’s success. Some competitors accused him of being a spy for the Turks and spread rumors that he seduced many women with his croissants. They hired women to dress like him and sell croissants on the streets, hoping to ruin his reputation. The plan backfired spectacularly, as the croissants became even more popular, and the women earned the nickname ‘temptresses’.
Today, temptress croissants are a tourist attraction and a source of income for many local women. They usually sell their croissants for one euro each and sometimes offer free samples. Some claim to be descendants of Kolschitzky, sharing stories about his heroic deeds. Others are more honest, admitting they do it for fun or extra cash.
But are temptress croissants worth trying? That depends on your taste and expectations. Some travelers rave about the flaky, buttery, and delicious croissants, enjoying the interaction with friendly vendors. Others complain about the dry, stale, and overpriced croissants, feeling annoyed by aggressive sales tactics. Some even suspect the croissants are a scam, with women working for a mafia or cult.
They are a part of Vienna’s history and folklore, but also a modern phenomenon and a marketing gimmick.
The truth is, there is no definitive answer to whether temptress croissants are a cultural thing or a mini scam. They are both, and neither. They are part of Vienna’s history and folklore, but also a modern phenomenon and a marketing gimmick. They offer a way to experience the city’s charm and hospitality, but also pose a potential trap for unsuspecting tourists. They are a unique and memorable souvenir, but also a common and ordinary pastry.
When encountering the allure of croissants, approach with both curiosity and caution. Engaging with the person offering the croissant can lead to intriguing conversations and potential new friendships. However, always feel empowered to decline any offers, whether to purchase or accept for free. If you choose to indulge in a croissant, manage your expectations; appreciate it as a delightful embodiment of Vienna’s rich culinary heritage, without ascribing excessive significance to the experience.
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CRO Croissants and Coffee | CRO | Lugeck 3, Vienna, Austria
