Why MKBHD’s Dive into Car Reviews Misses the Mark: A Critical Look at Auto Focus

Why MKBHD’s Dive into Car Reviews Misses the Mark: A Critical Look at Auto Focus

There’s something inherently exciting about diving into a new car review. The anticipation of discovering a vehicle’s quirks, its performance metrics, and how it stands in the vast automotive landscape is almost palpable. This thrill, however, seems to fizzle out when it comes to MKBHD’s foray into car reviews with his Auto Focus series. While Marques Brownlee, known as MKBHD, has long been a trusted voice in the tech review world, his venture into automotive criticism leaves much to be desired, especially for the car enthusiast.

The Limitations of MKBHD’s Car Reviews

When I had to upgrade my smartphone recently, Brownlee’s reviews were an invaluable resource. His insights and detailed analysis made me feel confident in my purchase. This level of thoroughness and understanding, however, just doesn’t seem to translate to his car reviews. Watching a few episodes of Auto Focus, it becomes glaringly apparent that his expertise in tech doesn’t necessarily make him a connoisseur of cars. Rather than diving into the mechanical intricacies or the driving dynamics that make or break a vehicle for enthusiasts, MKBHD’s reviews tend to skim the surface, focusing on infotainment systems and the interior aesthetics.

This surface-level approach might be satisfactory for some, but for those passionate about the nitty-gritty of cars, it’s akin to judging a book by its cover. Cars are more than their cabin features; they are marvels of engineering. Understanding the mechanical underpinnings and how they influence a car’s performance is crucial. Unfortunately, MKBHD’s reviews often miss out on these aspects, making them feel somewhat hollow for a bona fide car enthusiast.

Furthermore, the popularity of these reviews among viewers who might not necessarily be into cars deeply is a bit disconcerting. It suggests a shift towards a more generalist, perhaps even superficial, appreciation of cars, where the focus is more on how well a vehicle integrates with our smartphones rather than how it feels to drive on an open road.

MKBHD’s review of the Fisker Ocean SUV is a case in point. The YouTuber dubbed it “the worst car I’ve ever reviewed,” citing multiple software issues and other criticisms. While software is undeniably a significant part of modern vehicles, focusing solely on these aspects overlooks the essence of what makes a car special. This saga, which unfolded with over 4.3 million views, a viral TikTok, and even a reaction from Fisker itself, highlights the influence MKBHD has. Yet, it also underscores a missing depth in understanding cars as more than just another piece of technology.

It’s important to note that Marques Brownlee’s tech reviews are second to none. His articulate and in-depth analysis of smartphones, for example, is unparalleled. But cars are a different beast. They are not just another gadget but a complex amalgamation of engineering, design, and technology. They evoke emotions and passion, something that cannot be fully captured by evaluating the user interface of the infotainment system or the layout of the dashboard.

Marques Brownlee cropped” by Marques Brownlee is licensed under CC BY-SA 4.0

The Need for Deeper Insights in Car Reviews

In defense of MKBHD, venturing into unfamiliar territory is no easy feat, and his efforts to expand his horizons are commendable. However, the realm of automotive reviews is vast and intricate, requiring a passion and understanding that goes beyond the surface level. The hope is that, over time, Auto Focus can evolve to capture the soul of the cars it reviews, offering insights that resonate with both tech enthusiasts and car lovers alike.

To truly do justice to car reviews, it would be beneficial for MKBHD to delve deeper into the mechanics and the driving experience, perhaps by collaborating with seasoned automotive journalists or by spending more time behind the wheel, exploring what makes each car unique beyond its tech specs. After all, the heart of a car lies in its drive, something that Marques Brownlee has the potential to capture, should he choose to steer in that direction.

Collision 2023 – Centre Stage – Marques Brownlee” by Ramsey Cardy/Collision via Sportsfile – Collision Conf is licensed under CC BY 2.0

While MKBHD’s Auto Focus series brings a fresh perspective to car reviews, it falls short of capturing the essence of what car enthusiasts seek. The journey from being a tech guru to a respected voice in the automotive world is long and filled with learning curves. It’s a journey worth embarking on, but one that requires a deeper understanding and appreciation of cars as more than just rolling gadgets. Here’s hoping that MKBHD’s future car reviews will rev up the excitement and delve deeper, offering insights that bridge the gap between technology and automotive passion.

Related posts:
Fisker’s electric SUV got a terrible review. It’s turned into a whole saga.
Scathing Fisker Ocean Review Exposes How It’s Rushing To Put Out The Fire
Fisker Ocean – This is the Worst Car I’ve Ever Reviewed ~ MKBHD