Grammy Award-winning artist 21 Savage has made a triumphant return to his roots with the release of his new music video, ‘Redrum’. The video, directed by British director Danny Seth, is set in 21 Savage’s hometown of Brixton in London, UK during Savage’s homecoming trip in December. This marked the first time 21 Savage was able to return to the UK since he was 12 years old.
The video begins with a satirical account of what many consider to be ‘the real London’ — Big Ben, vintage red telephone booths, and buggy cabs. The narrator cheekily suggests that ‘redrum’ is the real London, and 21 Savage’s presence is immediately felt as Brixton youth flank the rapper and rally their support, from packed-out balconies to bike convoys. London welcomes its son back with open arms.
The ‘Redrum’ video is taken from his new album ‘American Dream’, which dropped on January 12th and features collaborations with Travis Scott, Metro Boomin, Lil Durk, Doja Cat and the currently incarcerated Young Thug.
On the track ‘letter to my brudda,’ 21 Savage raps: ‘Once you cross that line, it ain’t no tryin’ to fix it/ You want me to forgive you, let’s be realistic/ I can’t kick it with your kind like I tore my meniscus. /How you go from co-defendant to a fuckin’ witness? / They’ll stand on couches with you, but won’t stand on business.’
21 Savage has accumulated a net worth of $16 million as of 2023, making him one of the highest-paid rappers in the world. His remarkable success in the industry is a testament to his talent and hard work. His 2019 album ‘i am > i was’, which received platinum certification and was nominated for Best Album of the Year in 2020, earned him a Grammy for Best Rap Song for ‘A Lot. ’ In 2022 the collaborative album with Drake, ‘Her Loss’ also went on to debut on the Billboard 200 Album chart at No. 1, making this his third album to top the charts.
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