Vroom-vroom, enthusiasts! Buckle up as we dive into the exhilarating news that has revved up the spirits of supercar aficionados worldwide. The Audi R8, a beacon of engineering excellence with its roaring V10 engine, was slated to bid adieu at the end of 2023. But hold your horses – the demand for this naturally aspirated marvel has shifted gears, compelling Audi to extend its production into the new year. Yes, you heard it right, the Audi R8 V10 will be rolling down the production line again, much to the delight of its fans!
Keep the R8 V10 in production
The decision to keep the R8 V10 in production was not taken lightly. It’s based on solid data – sales in the US doubled in 2023! That’s a staggering 101 percent growth, with 631 cars finding homes compared to the previous year’s 314. This surge in sales is a testament to the R8’s enduring appeal and the unquenchable thirst for that V10 symphony, which continues to captivate car enthusiasts.
Liza Kellner, the spokesperson for Audi TT and R8, confirmed the news with a statement that resonates with the passion of the brand: ‘The statement that the R8 will be discontinued at the end of 2023 dates back to 2019. From this point of view, it is not surprising that the actual end date has changed by a few weeks.’ The last of the Audi R8 will be assembled in March 2024, marking the end of an era at the Audi Böllinger Höfe site in Neckarsulm, a moment that will be remembered by many.
But what about the numbers globally? While we eagerly await the official tally, it’s expected to be north of a thousand units, considering the brand sold 1,097 in 2022 and 1,679 in 2021. The R8’s swan song is indeed a loud and clear one, echoing across continents, as it continues to capture the hearts of car lovers everywhere.
The R8’s extension is bittersweet, as it also signals the end of the line for the V10 engine within the Volkswagen Group. This means the Lamborghini Huracan’s successor will also bid farewell to the V10, likely embracing a hybrid powertrain. Yet, the R8’s legacy is far from over. Audi Sport hints at an electric future for its flagship model, potentially on the VW Group’s upcoming Scalable Systems Platform, ensuring the spirit of the R8 lives on.
Let’s reminisce about the R8 E-Tron, Audi’s initial foray into electric supercars. Despite its commercial flop, it was a bold step towards electrification. With fewer than 100 units sold, it’s a collector’s dream and a reminder that innovation is a journey, not a destination, highlighting the brand’s commitment to pushing boundaries.
In conclusion, the Audi R8’s production extension is a victory lap for the V10 engine – a celebration of performance and desire. As we anticipate the final units to grace the roads, let’s savor the mechanical symphony of the R8 V10, a sound that will echo in the hearts of car lovers for generations to come, leaving an indelible mark on automotive history.
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